CiderCon 2020 Registration


  • $395.00


Oakland Marriott City Center
1001 Broadway
Oakland, CA 94607
United States of America


CiderCon will be held January 28th - 31st at the Oakland Marriott City Center in Oakland, California.


Registration Information 

  • CiderCon is $395 per person if purchased before January 6th, 2020. This includes welcome reception, non-ticketed seminars, Thursday and Friday lunch and trade show entrance.  Tours and ticketed workshops are add-ons. 
  • CiderCon is only open to current USACM members.
  • Are you a student or academic? We have a special rate for you - $175 per person. Contact for details.
  • Late/On-site Registration is $595 per person after January 7th or until our conference space is full - Be sure to register early!
  • View a draft schedule here.

Events Included with your CiderCon Conference Registration

  • Cider Share Welcome Reception - Wednesday, January 29th. There is no additional cost to attend
  • Opening General Session with Jill Giacomini Basch, co-owner and CMO of Pointe Reyes Farmstead Cheese Company.  There will be cider and cheese served.  Thursday, January 30th
  • Non-ticketed sessions on Wednesday, Thursday and Friday - these sessions are filled on a first come, first serve basis
  • Lunch on Thursday and Friday
  • Happy hour in our newly expanded Trade Show
  • Grand Tasting and Commencement Toast featuring Irish Cidermakers - Evening, Friday, January 31st

Optional Add-Ons

Tuesday, January 28th, 2020

  • Charles McGonegal's Elements of Cider: A Reductionist Approach to Taste and Flavor $60
  • Cider Tours: (download descriptions)
    • Parajo Valley and San Jose Cider Tour with guide Ria Windcaller  $85
    • Sonoma County Cidery and Orchard tour with guide Darlene Hayes  $85 - SOLD OUT
    • East Bay Cider and Food Pairing tour with Jennie Dorsey  $125
    • California Apple History & Albert Etter at Filoli Gardens,  $60 featuring
      • Kate Nowell, Filoli - Horticulture Manager
      • Tom Hart, Co-Owner, Sales, Distribution & Orchards - Humboldt Cider Company
      • Keith Park, Horticulturist & Arborist, National Park Service
      • Daniel Bussey - Lost Orchard Project & Author of The Illustrated History of Apples in the United States and Canada

In-Depth Sessions - Wednesday, January 29th, 2020

  • Orcharding in the Western US Workshop - free
  • Pomme Boots Society Meeting - free
  • Certified Pommelier™ Exam $125 for USACM members who have taken and passed the Level One exam
  • Extended TTB Workshop - free
  • Cider Share Opening Reception - free; there are limited spaces available to bring and share your cider

Optional Tasting Sessions - Thursday, Jaunary 30th - Space is Limited.  Choose only one per time slot

Being Small - Moderated by Darlene Hayes $10

To Age or Not to Age: That is the Question - Moderated by Eleanor Leger, Eden Specialty Ciders $10
Sales Academy: Techniques for Cideries of all sizes - Moderated by Eric McCrory, Angry Orchard $5

Independent Irish Cider Makers: Their Cider and Their Stories $10
Side by Side: Beer, Wine, Spirits and Cider - Moderated by Lauren Shepard, Shelton Brothers $15


Optional Tasting Sessions - Friday, January 31st - Space is Limited.  Choose only one per time slot

Principles of Primary Food and Cider: Taste Interactions - Moderated by Darlene Hayes $10

Pét-Nat Cider: Techniques & Taste - Moderated by Olivia Maki, Redfield Cider $10
Cidermaking in The Orchard: Elevating Apple Character Before Press (Beginner level session) Moderated by Valerie Scott, Duluth Cider $10
Building a Sensory Program from the Ground Up - Adam Cary, 2 Towns, Lindsay Barr, Draught Lab $10

Terroir Spotlight: Western Massachusetts - Moderated by Ria Windcaller, CiderChat $10
Sense of Place and Apples - Moderated by Dan Pucci $10


NeonCRM by Neon One